• Major Duties/Responsibilities:** Identify the major duties/responsibilities of the job. List the percentage of the incumbent's time that will be spent on each major duty/responsibility. Total should not exceed 100 percent. It is not necessary to list duties/responsibilities that represent less than 10 percent of time.

*Time %

• Summary of major duties:**

1.

30%

*Co-develop the Franchise Portfolio’s Brand Activation & Go-to-Market plan *& translate them into successful marketing initiatives.

• Develop Brand goals, plans and programs to achieve corporate goals & financial targets

• Develop Segmentation and innovation direction; create and prepare product innovation pools for New Product launch

• Develop/identify portfolio sku to facilitate channel development, including MT and other special channel

• Develop Brand Marketing mix strategy for the franchise portfolio

• Work closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood & executed. Develop PR and advertising campaign with periodical re-evaluation to achieve MROI efficiency.

• Ensure strong execution of brand marketing plans/calendars and major launches.

2.

20%

Effectively adapt global and regional marketing strategy and programs and bring them to life in the local markets; whilst maintain continual awareness of market trends, competitor intelligence and consumer requirements and propose positive marketing and business initiatives to management

• Ensure consistent interpretation of global brand architecture, objectives and strategies, Ensure that brand image and position are properly maintained in all marketing communication materials to promote & protect brand identity

• Develop periodic review on category & competitive intelligence (eg. Marketing segmentation/strategies, New Product Launch, Advertising strategies/campaign)

• Develop & propose marketing initiative in accordance to competitive move to drive differentiation against competition for management consideration

4.

30%

Work with diverse groups across the business to seek alignment between overall business and marketing strategy and the components to ensure smooth preparation and implementation of promotion programs and product & packaging plans

• Work closely with Customer Marketing team to help Sales team to create and maintain a network of cooperative relationships with business partner (eg. Event/promotion partners), & internal supporting function (eg. Packaging, regional marketing)

• Collaborates with Finance team to set fiscal plans, product profitability, review monthly brand achievement and spending control for budget control

• Works with Operation team to ensure that Sales team receives products (particularly New Product/Packaging, promotion packs) and other marketing support within timelines for field sales negotiation and execution

5.

20%

Track, monitor, and measure the effectiveness of marketing investments

• Develop appropriate standard for program execution, including develop pre-launch DME budget plan & MROI evaluation; Set KPI for Media & PR Plans, consumer promotion & instore activation programs.

• Coordinate field execution and provides feedback to senior management team

• Conduct post evaluation analysis for major marketing programs (including sales & distribution results, consumer offtake tracking, program response, DME actual spending)

Education:

Bachelor’s degree and above

Experience:

1. At least 4 years successful marketing management track record (sales experience a plus) in consumer marketing w/ food experience (incl. infant milk powder, OTC, etc.)
2. Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners
3. Fluency in both English and Mandarin

Personality:

1. Willing to work with ambiguity
2. Passion to work under spotlight

Please apply here.