• Spearhead and implement all direct-response marketing channels for the Gap Inc Japan sites to generate profitable and new online customers.
• Develop awareness-generating and brand-building strategies to produce qualified traffic to the Gap Inc Japan sites.
• Lead and manage all agency partner relationships for the Japan online business.
• Foster internal relationships with Product Management and IT in order to build an effective technical infrastructure to operate and expand the direct-response marketing channels in Japan. 
• Manage search marketing vendor to optimize our paid search programs.  Provide vendor ongoing strategic and tactical direction based on the goals of each brand
• Partner with and manage affiliate marketing vendors in the US and Japan to continue to grow and expand our affiliate business in Japan.
• Manage organic search optimization efforts across all brands, interfacing with internal resources and third party vendors to ensure best practices implemented across all properties.
• Manage online display advertising including brand awareness building and retargeting efforts across all brands in Japan. Supervise 3^rd party media planning agencies ensuring business objectives are met and brand aesthetics align.
• Monitor industry trends, testing, adapting and optimizing Affiliate/SEM/SEO/Display strategy using measurable approach.
• Act as key liaison between Digital Marketing and the Gap Inc Direct Japan online marketing teams as it relates to direct-response online marketing programs.
• Manage delivery of regular performance reports for all Digital Marketing programs in Japan, including weekly dashboard and quarterly hind-sights, identifying areas of opportunity and messaging out key wins.
• Manage process for tracking all SEM programs within our reporting tools.  Establish benchmarks and metrics that consistently evaluate efficiency and effectiveness.
• Work with internal and external teams to manage creative briefing and trafficking of all assets for our marketing programs, i.e. display banners, keywords, copy, affiliate creative, etc.
• Promotion calendar management. Ensuring external business partners and agencies are informed of all upcoming promotions and events to drive traffic and sales to the Japanese websites.
• Develop relationships and manage regular calls with outside agency partners, third party staffing vendors and search engines and maintain and develop a segment leading perspective on the online marketing space in Japan.
• Partner with the Japan site marketing and store marketing team to ensure all marketing programs are being supported appropriately,
• Continually innovate best practices and source, test, and evaluate potential new sources of high quality traffic.

• 3-5 years of search experience, preferably at an agency or online retailer.
• 3-5 years of experience managing affiliates.
• 4+ years of business experience, preferably in online marketing.
• Fluency/Knowledge of the Japanese language preferred.
• Experience in Japanese business culture preferred.
• Must be willing and able to travel between US and Japan frequently (20% of time). 
• Organized, detail-oriented individual with strong interpersonal skills.
• Ability to deal with change with a passion for innovation and creative problem solving. Technical proficiency in common online technologies, including tracking and analytics platforms.  Ability to quickly learn and become fluent in new technologies,
• Working business knowledge of Javascript, tracking pixels, modern web browsers, XML data feeds, partner tracking and data exchange.
• Strong reporting and analysis skills.  Experience with Omniture or other site analytics software strongly preferred.
• Strong industry knowledge of the affiliate, display, search and SEO space.  Ability to develop and defend a POV on any topic.  Ideally has a rolodex of contacts both vendor and client side.
• Ease communicating and selling vision/ideas to high level management, both internally and externally.
• Ease negotiating with partners, externally and internally, and ability to read and comment on vendor agreements.
• Willingness to work in a fun, entrepreneurial atmosphere within the stable environment of the largest specialty apparel retailer in the United States.
• Experience in International online marketing preferred.

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