The category managementfunction defines and manages the product offering, positioning, and pricingacross the Product life Cycle of a given portfolio, guiding the sales teams onsuch product related dimensions. They are responsible to plan the businessobjective for a specific portfolio, and to achieve this plan through on goingadjustments of the product related decisions.
Acts as the lead expert incompetition product knowledge in all dimensions (product knowledge, pricing,marketing, customer requirements).
Communicates, briefs, supportssales force on product strategies. Defines demand generation priorities atstrategic and tactical levels in partnership with the Marketing function.
Market and ProductExpertise – Product Life Cycle management
Assesses customertrends and competitive landscape that impact product configurations
Solicits critical inputfrom sales teams and partners to identify product strength, functional orpositioning challenges
Expertly integratesproduct launch initiatives and market campaigns to leverage active marketingprograms
Drives efforts tocapture end-customer purchases to new generation products
Business Planning andManagement: Pricing Advocacy - Forecasting& Reporting - Business Control
Integrates market,product, sales, and finance information to maintain a precise business plan forthe product / geographical area covered.
Provides, Reviews andCommits, on an on-going basis the business results in its various dimensions(revenue/margin/shipments)
Applies expertise toconsistently drive to an optimum configuration of product positioning,competitive pricing, product mix and promotional activities, inline withdefined business plan.
Actively engages withand drives sales forces to ensure that short/mid-term selling activitiesreflect product availability, and Go-To Market strategies, and optimizesrevenue and profit for the product line, during all product life phases(launch, end of life, product transition…)
Ensures overall marginachievement by balancing profit/loss across all category products and customersegments.
Product Line developmentthrough Education, Communication, Sales Support, Partnerships.
Lead businesspartnership with key external partners of the IT industry, to further developthe HP business in compliance with HP specific business objective
Educates local salesforce on products and key positioning messages to generate interest and gainmind-share.
Depending on salescoverage, support sales force during meeting with end-user customers, channelpartners in relation to business development and pricing actions.
Commercial Tablet Category Manager-1256324
Qualifications
MBA from Premier Institute
Min of 15 years experience. Category experience will be preferred.
Category management experience in tablet
Strong IT/mobile phone industry track record
Strong inter-personal and communications skills
Thought leadership, ability to lead in matrix organization, strategic thinker and respected internally
Demonstrated ability to lead and drive change across multiple countries and function
Job
- SalesPrimary Location
- India-Haryana-GurgaonSchedule
- Full-timeJob Type
- ExperiencedShift
- Day JobTravel
- NoJob Posting
- Mar 20, 2014Please apply here.
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