Primary Responsibilities include but are not limited to the following:
- Drive the design strategy, creative direction and design management of the 3M corporate brand identity worldwide
- Foster relationships and collaborate with internal and external stakeholders to drive consistency and high quality implementation of the 3M brand identity in line with the company brand strategies
- Lead and develop a team of brand design professionals as they grow and develop in their careers as design leaders
- Create, implement and manage the processes, methods, tools, communications and training for successful deployment towards key stakeholders (employees, customers and agency partners) around the world
- Partner with marketing and business marketing communications to deliver brand identity content for successful implementation to fully enhance customer’s touch point experiences with 3M brand(s)
- Drive brand custodianship for visual identity through development of relevant design language(s), identity programs/processes and guidelines for deployment, being a brand design ambassador for 3M corporate identity
- Plan and manage operational budgets associated with developing and maintaining corporate brand identity globally
- Support the 3M chief design officer and work with the business group design officers and regional design leaders with setting long-term direction, driving and promoting the business value of brand and identity design and integrating brand design leadership throughout the company
- Reports to company’s Chief Design Officer working closely together on design strategies, policies, talent management, process/methods/tools and messaging to drive design Functional Leadership for the company across business groups, functions and geographies

Basic Qualifications:
- Bachelor's degree or higher from an accredited university in design, communications and/or brand
- Minimum of ten (10) years corporate experience leading brand design
- Previous experience with multi-disciplinary design talent and leadership development.

Preferred Qualifications:
- Master's degree in design/brand management or business administration degree (MBM, MDM, MBA) or higher from an accredited university
- Affinity with creative environment and enthusiastic personality
- Proven ability to connect and align with both creative professionals and business teams
- Experience in leading and managing creative in-house and agency design teams
- Teaching/coaching experience (able to communicate, inspire and influence in an extraordinary way)
- Results driven based on a systematic approach (processes/strategies/Key Performance Indicators)
- Excellent communication skills, both written and verbal, in order to represent 3M Design amongst key audiences and peers
- Strong delegation and team‐empowerment skills
- Openness to change, forward looking, strategic thinking and constantly evaluating new scenarios and ideas
- Team worker, passionate, representative in/external, high engagement level, people manager
- Long-range vision of design, combined with technical and business understanding in B2B area
- Minimum 10 years of management experience as corporate brand design leader and proven knowledge and experience in corporate brand and identity design and applications delivering significant business results
- Design leadership background in communications, branding, identity and/or design management
- Inspirational communicator and thought leader in the corporate brand identity field, has spoken at professional conferences
- Thought‐leader in the brand design community and can effectively engage, inspire and teach regarding brand identity design and the impact on business success

Location: Maplewood, MN

Creative Director Brand Identity


Travel: May include up to 10% domestic and international
Relocation: Is authorized

About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)

Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.

Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||


Nearest Major Market: Minneapolis 
Job Segments: Branding, Manager, Brand Manager, Data Management, Communications, Marketing, Management, Data

Date: Jun 13, 2014

Location: Maplewood, Mn, US

Job ID: 47221

3M is seeking a Creative Director Brand Identity for the 3M Design Organization located at our global headquarters in Maplewood, MN. Ready to be part of what's next?


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